In the beauty world, nothing is off-limits when it comes to product development. Brands are always dreaming up all kinds of wild, kooky, bizarre formulations — a lot of which people end up really liking despite being a bit confused by it in the beginning. (Remember when we raised our eyebrows at unicorn highlighters when they first hit the market?) It’s not often that a truly unique and functional idea comes about, but when one does, it takes off full steam.
Such is the case with the latest trend in the beauty world: jelly-based products. Jelly is the texture of the moment — so much so it can be found everywhere from skin care to hair care to makeup aisles.
And while a product that looks and feels like Jell-O might come off as gimmicky, these innovative products boast a formula that quenches and nourishes skin in a way that earns them their rightful place in our medicine cabinet next to traditionally formulated beauty products.
Here, the six best jelly-textured makeup products that might look like a kid’s snack, but deliver results that are the real deal.